Chinese e-commerce phone apps clockwise from top left: Alibaba Group's Taobao, Pinduoduo, Alibaba, Alibaba's Tmall, JD.com and Alibaba's secondhand market, Idle Fish.
Chan Long Hei | Bloomberg | Getty Images
Following Alibaba's disappointing earnings report for the September quarter, Morningstar says investors should look at another Chinese e-commerce stock instead.